More related content on the BRIDGE
- Media Fireside 9 December 3:40 - 3:55PM
The End of Media's Philanthropic Whiplash
For decades, media funding has surged and collapsed in cycles, spiking around elections or crises, then evaporating when attention fades. The result is a fragile ecosystem where vital storytelling depends on the mood swings of philanthropy. In this session, H.R.H. Princess Lamia Bint Majed Saud AlSaud joins Matthew Bishop to explore how the media industry can break free from this pattern. Drawing from her leadership at the intersection of business, media, and philanthropy, Princess Lamia offers insights on building sustainable, purpose-driven media ecosystems, where long-term investment, inclusion, and impact take precedence over fleeting attention.
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- Media Panel 9 December 11:45AM - 12:00PM
Building an Integral Information Order
As the world confronts accelerating disruptions in how information is created, distributed, and consumed, BRIDGE convenes a council of leaders to define the principles and priorities needed for a coherent, trusted, and integral information order. Bringing together voices from the North, South, East, and West, this closed-door session examines the forces reshaping public trust, geopolitical stability, and cultural cohesion. The council will articulate shared frameworks for integrity, authenticity, and resilience, outlining how nations and institutions can collectively steward a healthier global information ecosystem for the decade ahead.
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- Technology Panel 8 December 12:00 - 12:25PM
Media, Intelligence and the New Diplomacy
As global dynamics grow more complex and narratives become as powerful as tools, diplomacy is being redefined. Artificial intelligence is now assisting peace negotiations, predicting flashpoints, and shaping strategy. Meanwhile, state-backed and decentralized media has become a frontline tool of influence, used to sway opinion, shape systemic reform, or build alliances. How can nations secure prosperity and stability in a fractured world where technology increasingly plays a mediation role in global affairs? This session explores the intersection of AI, media, and foreign policy, asking what a credible, cooperative future looks like when trust, truth, and technology collide.
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- Marketing Presentation 9 December 11:10 - 11:20AM
Creating a Magnetic Brand
After shaping Duolingo’s global voice and redefining how brands connect with audiences, Zaria Parvez now brings her storytelling approach to DoorDash, applying lessons from one success story to a new frontier. In this 10-minute talk, she shares insights on the media and communication trends to expect for 2026, what it means to start over after success, and how creativity, adaptability, and team cultures sustain brand growth when the old playbook no longer applies.
Academy Stage - Media Workshop 8 December 2:15 - 2:55PM
Storytelling for Media: Make Your Message Stick
Master the art of storytelling to craft memorable messages that resonate with audiences and reinforce brand identity. Trainer: Chantal Saliba, Sky News Arabia
IMI Academy - Technology Panel 8 December 2:15 - 2:30PM
The Invisible Rules of the Internet
Social media platforms shape public discourse through curation and moderation. During COVID-19, content moderation, inclusive of removals and downranking, raised concerns about silencing marginalized voices. A 2020 Anti-Defamation League survey found that 36% of U.S. adults faced online harassment, with 20% of those cases linked to political views, underscoring the difficulty of managing polarizing content. As algorithms dictate what’s seen or suppressed, how can we build digital spaces that protect expression and integrity?
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