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- Picture Fireside 8 December 4:50 - 5:05PM
Five Decades on: Yousra's Secret to Staying Timeless
For decades, Yousra has defined Arab entertainment, evolving with each generation while staying true to her artistic core. In this conversation, she reflects on what it takes to endure in such a shifting industry: adapting to new mediums, embracing creative risks, and cultivating the mindset and passion that turn success into legacy.
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- Media Workshop 8 December 2:15 - 2:55PM
Storytelling for Media: Make Your Message Stick
Master the art of storytelling to craft memorable messages that resonate with audiences and reinforce brand identity. Trainer: Chantal Saliba, Sky News Arabia
IMI Academy - Technology Presentation 9 December 11:00 - 11:15AM
The Next Billion Viewers Won’t Watch Stories. They Will Live in Them.
Namit Malhotra will discuss the seismic shift redefining global entertainment: the move from standalone content to engineered, multi-platform story-worlds. He will examine the creative-tech innovations enabling this transformation, why Eastern narratives like the Ramayana are poised for global dominance, and how the Middle East is emerging as a strategic hub for next-gen world-building.
Explore by Instagram - Creator Economy Fireside 8 December 5:15 - 5:30PM
Can Creators Save Hollywood?
A new wave of creators is blurring the line between cinema, design, and storytelling and Max Reisinger is at the forefront. In this session and exclusive Camps Studio showcase, Max explores how cinematic thinking drives the next evolution of the creator economy, where visuals carry emotion, stories build brands, and creators design entire worlds around their vision. Through the lens of Camps Studio, he reveals how film-inspired storytelling can transform creativity into culture and community.
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- Music Workshop 9 December 11:15AM - 1:15PM
How We Design Music That Moves the World 1\2
Day 1 — How We Create Music Heard Around the World Day 1 focuses on the role of music in building the identity of global brands, films, and games. Includes case studies such as Wonder Woman and League of Legends. Features a hands-on activity to design a sonic concept for a brand.
Workshop Room 2 - Media Fireside 8 December 3:20 - 3:35PM
Media’s New Centers of Gravity
Legacy media no longer holds a monopoly on narrative; independent voices are elevated on social media,and new entries to the media landscape are adapting and innovating to try to break through in the evolving information ecosystem. How can consumers and leaders connect the dots and stay informed amid increasingly siloed media bubbles, even as the world becomes more globalized and interconnected? What role does independent global media play in an overloaded information age?
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