More related content on the BRIDGE
- Creator Economy Workshop 9 December 3:30 - 4:10PM
Content & Amplify
X is the “Home of Culture,” empowering creators to build real-time connections, amplify their voices, and monetize passion through advanced tools and revenue sharing programs.
X - Picture Panel 9 December 2:15 - 2:40PM
Cinema That Sees You
The next evolution of cinema won’t just be watched; it will watch us. As AI, sensors, and emotional data enter storytelling, films can now react to our expressions, attention, and feelings in real time. This session explores how directors become designers of living stories that adapt to each viewer, blurring the line between creator, audience, and machine consciousness.
Explore by InstagramSpeakers
Moderator
- Music Workshop 9 December 12:30 - 2:30AM
How We Design Music That Moves the World 2\2
Day 2 — Music as Brand Identity Day 2 focuses on how music creates emotional brand identities worldwide. Includes analysis of campaigns like Google and Audi and reimagining iconic songs. Concludes with an open discussion and practical tips for creatives in marketing and music.
Workshop Room 3 - Picture Panel 9 December 3:05 - 3:35PM
Cinema From Prompt to Premiere
Gen-AI is on track to empower anyone to become a video storyteller and producer of high-quality content using only words. Higgsfield AI CEO Alex Mashrabov joins leading MENA music Creator Peter Hollens, and Film Director Uzi Merchant, to explore how generative tools are elevating storytelling instead of flooding feeds with noise. Together they look ahead to 2026 and beyond, predicting a future where creators use AI to craft deeply personal stories that connect across cultures and platforms
Central StageSpeakers
- Marketing Panel 9 December 10:15 - 10:45AM
How Athletes and Celebrities Drive Attention, Influence, and Investment
How athlete investors are reshaping the future of gaming, sports-tech, and fan experiences, and why athlete-owned media is the next power center.
Central StageSpeakers
- Marketing Presentation 9 December 5:20 - 5:30PM
Building a Brand That Lasts
Trends fade fast, but timeless brands outlive platforms, products, and people. This session uncovers what makes a brand truly endure clarity of purpose, emotional truth, and the courage to stay consistent when everything else changes. Learn how creators and companies can build brands that evolve with culture without ever losing their identity.
Forum Stage
