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- Media Workshop 8 December 2:15 - 2:55PM
Storytelling for Media: Make Your Message Stick
Master the art of storytelling to craft memorable messages that resonate with audiences and reinforce brand identity. Trainer: Chantal Saliba, Sky News Arabia
IMI Academy - Marketing Workshop 8 December 3:30 - 4:00PM
From Idea to Impact: Introducing the Canva Visual Suite
In today’s fast-moving world, turning ideas into impact requires seamless collaboration and creativity at scale. This session explores how the Canva Visual Suite helps teams plan, design, and deliver content more effectively - from first concept to final result. Discover smarter workflows and practical tools that make visual communication faster, more consistent, and more impactful than ever.
Workshop Room 1 - Marketing Workshop 10 December 3:30 - 4:00PM
Build your professional brand on LinkedIn
The session highlights the power of building a personal brand on LinkedIn. It will explain the best practices in leveraging the best of what LinkedIn has to offer, including developing a strong professional presence, building a solid network of connections, staying up to date with industry news and boosting the visibility of skills and businesses.
LinkedIn - Media Panel 9 December 3:15 - 3:40PM
Mobilising Capital for a Future Media Ecosystem
As the world’s information systems fragment and distrust rises, media is no longer just entertainment – it is strategic future infrastructure. Capital is shifting to hubs that combine innovation, regulatory clarity, talent mobility, and global cultural exchange. Dubai, Singapore, and Latin America are no longer “emerging” – they are designing the systems that will govern the future of content, trust, and participation. This panel examines how forward-looking governments and investors can partner to unlock next-gen media ecosystems powered by AI, immersive storytelling, and cross-border creative talent – ensuring media remains competitive, inclusive, and resilient.
Forum StageSpeakers
- Technology Panel 8 December 2:30 - 3:00PM
Intellectual Property at the Edge of Innovation
AI, blockchain, and immersive digital worlds are testing intellectual property rights. As industries rethink ownership, rights, and value, this session examines how to protect creativity and ownership while enabling the breakthroughs that will define the next decade of innovation.
Academy StageSpeakers
- Media Workshop 9 December 1:25 - 2:05PM
Data-Driven Content: Analytics for Media Professionals
Explore how to utilize analytics to inform content creation and strategy, ensuring alignment with audience preferences and trends. Trainer: Eman Khattab, Sky News Arabia
IMI Academy