More related content on the BRIDGE
- Creator Economy Fireside 8 December 1:15 - 1:35PM
When the Messenger Becomes the Movement
Creators are no longer just entertainers, they’re powerful drivers of public opinion and social change. UNESCO notes their growing role in shaping global information flows, while Pew reports that one in five Americans, and over a third of young adults, regularly turn to creators for news. As their reach expands, what are pathways to ensuring such influence remains ethical, accurate, and inclusive?
Impact Stage - Media Workshop 8 December 1:00 - 1:40PM
How to Lead with Impact: The Power of Storytelling and Secrets to Influence
Explore how leaders can use storytelling to inspire action, build trust, and influence others. Participants will discover five key storytelling techniques that help turn messages into memorable, motivating narratives that drive real impact. Trainer: Morouj Ibrahim, Sky News Arabia
IMI Academy - Marketing Panel 10 December 12:25 - 12:55PM
The Human-Anchored Marketing
Marketing is in a moment of radical change. AI has upended old systems, blurring the line between creativity and code. Yet even as teams adopt new tools and workflows, the core challenge remains keeping humanity at the heart of every story. This conversation explores how marketers are shuffeling their operations to co-create with technology while keeping authenticity, accountability, and empathy at the center because even in an algorithmic age, creativity and humanity still move hearts, minds, and markets.
Central Stage - Marketing Presentation 9 December 5:20 - 5:30PM
Building a Brand That Lasts
Trends fade fast, but timeless brands outlive platforms, products, and people. This session uncovers what makes a brand truly endure clarity of purpose, emotional truth, and the courage to stay consistent when everything else changes. Learn how creators and companies can build brands that evolve with culture without ever losing their identity.
Forum Stage - Music Workshop 9 December 11:15AM - 1:15PM
How We Design Music That Moves the World 1\2
Day 1 — How We Create Music Heard Around the World Day 1 focuses on the role of music in building the identity of global brands, films, and games. Includes case studies such as Wonder Woman and League of Legends. Features a hands-on activity to design a sonic concept for a brand.
Workshop Room 2 - Picture Workshop 9 December 11:45AM - 1:45PM
Finding Your Voice in a Very Competitive Film Market 1\2
Day 1 — Understanding Your Voice The workshop focuses on helping participants discover their unique creative voice and clarify tone, genre, and style. Includes practical exercises, case studies, and feedback on initial project ideas.
Workshop Room 4Speakers
