More related content on the BRIDGE
- Marketing Panel 8 December 1:00 - 1:30PM
The Economics of Attention
Attention is scarce, and expensive. Where does it flow, how is it priced, and who captures the surplus? A session focused on mapping today’s attention market, new measurement standards, and what debut platforms must do to earn, hold, and monetize time
Central StageSpeakers
Moderator
- Creator Economy Workshop 8 December 2:00 - 3:30PM
YouTube Search & Discovery
Workshop Description: Search & Discovery offers an in-depth exploration of how YouTube determines which content is surfaced and to whom. This session highlights the algorithmic pillars that drive visibility, audience growth, and engagement on the platform.
Workshop Room 3 - Technology Presentation 8 December 3:00 - 3:15PM
App in Ten: From Idea to Reality
How fast can creativity become code? In this live showcase, Nad Christie, Head of Design at Lovable, takes the audience inside a real-time app creation challenge. Joined by a celebrity guest, he’ll turn an idea shared on stage into a fully functional app in just ten minutes. A dynamic session where imagination meets design, and Lovable proves that innovation now moves at the speed of thought.
Academy StageSpeakers
- Marketing Fireside 9 December 4:05 - 4:25PM
LinkedIn Leadership: Why Every Company is a Media Company
Leaders are now among the most influential communication channels a company has. From CEOs building trusted followings to brands standing up editorial-style content teams, executive presence is shaping reputation, reach, and revenue. With insights from LinkedIn’s Katie Carroll and e.l.f. Beauty’s Kory Marchisotto, this session explores how leaders can show up with clarity, consistency, and personality in a world where every organization operates like a media company.
Central Stage - Marketing Fireside 9 December 3:45 - 4:05PM
The Future of Storytelling at Scale
A mainstage fireside chat with Grigory Lavrov, VP of Marketing, Local Brands & Franchise Management for CEE & MENAT at Warner Bros. Discovery. This conversation explores how global entertainment giants localize storytelling to connect with diverse audiences. It dives into the intersection of creativity, data, and culture revealing how brands sustain iconic IPs while building authentic local voices that shape the next era of global entertainment.
Central StageSpeakers
- Music Panel 9 December 4:55 - 5:15PM
Authorship and Distribution, from Print to Music
From publishing and journalism to film and music, AI is blurring the lines between inspiration, imitation, and ownership. As machines learn to write, design, and distribute creative work at scale, long-standing notions of authorship and value are being rewritten. This session explores how technology is reshaping the creative supply chain—from who gets credit to who gets paid—and what the next era of rights, royalties, and responsibility will look like across every medium.
Central Stage
