More related content on the BRIDGE
- Media Workshop 10 December 3:10 - 3:50PM
From Podcast to Vodcast
Unlock the secrets of compelling guest conversations, from the mic to the ears, and master the art of connecting, guiding, and leaving a lasting impact on your listeners. Trainer: Lubna Al Kholy, Sky News Arabia
IMI Academy - Music Panel 9 December 4:40 - 5:05PM
The Future Sounds Like This
Behind every breakout artist, songwriter, and producer is a blueprint. In this session, music executives break down what it really takes to go from zero to a million streams. From storytelling and distribution to publishing, touring, and fan discovery, they share the playbook for scaling talent and building sustainable careers in today’s attention economy.
Explore by InstagramSpeakers
- Media Panel 10 December 11:40AM - 12:10PM
Media Moneyball
The rules for media investment are shifting. New technologies, creator platforms, and community-led models are changing where capital flows and why. In this conversation, three early-stage investors share what they look for when backing founders in media, entertainment, and creator tech. They unpack their current investment theses, the trends they’re watching for 2026, and how creative vision, audience ownership, and smart business models can build companies that endure.
Central StageSpeakers
- Creator Economy Fireside 8 December 1:15 - 1:35PM
When the Messenger Becomes the Movement
Creators are no longer just entertainers, they’re powerful drivers of public opinion and social change. UNESCO notes their growing role in shaping global information flows, while Pew reports that one in five Americans, and over a third of young adults, regularly turn to creators for news. As their reach expands, what are pathways to ensuring such influence remains ethical, accurate, and inclusive?
Impact Stage - Picture Presentation 9 December 1:00 - 1:15PM
AI Empowerment in Film and Television Innovation Practices
AI is transforming how film and television are created, produced, and delivered. This session explores how one of Asia’s leading streaming platforms, iQIYI, is integrating AI across content development, smart production tools, recommendation systems, and global distribution. It highlights how automation and personalization are enhancing audience engagement, improving localization for international markets, and enabling new forms of creative collaboration. Attendees will gain a practical look at how AI-driven innovation can support regional creators, scale content globally, and shape the next generation of storytelling in the MENA region and beyond.
Explore by Instagram - Marketing Panel 9 December 4:05 - 4:25PM
LinkedIn Leadership: Why Every Company is a Media Company
Leaders are now among the most influential communication channels a company has. From CEOs building trusted followings to brands standing up editorial-style content teams, executive presence is shaping reputation, reach, and revenue. With insights from LinkedIn’s Katie Carroll and e.l.f. Beauty’s Kory Marchisotto, this session explores how leaders can show up with clarity, consistency, and personality in a world where every organization operates like a media company.
Central Stage
