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Designing Brands for a Global, Always-On Audience
Marketing is being reshaped by cultural fragmentations, platform disruptions, and global audience fluidity, demanding brands move with increase clarity and ambition. In this conversation, three leaders unpack the systems and creative rigor required to establish resonance across markets and generations. Together, they reveal the frameworks that turn storytelling into influence, and influence into enduring commercial value.
Central StageSpeakers
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During COVID-19, platforms struggled to balance curbing misinformation with protecting free expression, often failing at both and eroding public trust. A 2021 Pew Research study found that 60% of U.S. adults saw social media as a major source of false information, with 43% reporting encounters with significant misinformation. These failures reveal gaps in transparency and accountability. How can policy, technology, and platform leadership work together to protect truth and rights while ensuring transparency, inclusivity, and resilience?
Forum StageSpeakers
- Creator Economy Workshop 8 December 3:30 - 4:10PM
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X is the “Home of Culture,” empowering creators to build real-time connections, amplify their voices, and monetize passion through advanced tools and revenue sharing programs.
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The World’s Creative Future Platformed by TikTok
TikTok is reshaping our world's creative landscape, platforming millions of people and giving them the ability to spark trends, build communities, and convert storytelling into opportunity. As creators drive culture, commerce, and influence across borders through TikTok, the platform's unique blend of discovery, creativity, and accessibility enables new voices to rise and industries to form. This session explores how the platform is powering a worldwide creative renaissance, and what it means for the future of culture, creators, and the businesses that grow alongside them.
Forum StageModerator
- Creator Economy Fireside 9 December 10:00 - 10:15AM
The Price of Influence in a Platform World
In an era where algorithms amplify some voices and overlook others, creativity is both enabled and constrained. This session looks at these shifts from inside the industry. That is, how platform ecosystems are evolving, the new pressures and possibilities shaping content creation, and the trade-offs brands and creators face in an AI-driven environment. Participants will come away with a better understanding of how human imagination continues to influence culture and drive growth despite technological and structural limits, and how creators, brands, and platforms can work together to build a healthier and more sustainable creative ecosystem.
Central Stage
