Daniel Cheng is the Founder and CEO of MDS Collective (formerly Metric Design Studio), an award-winning digital marketing agency with offices in Shanghai, Singapore, and Tokyo. A Campaign Asia 40 Under 40 honoree, Daniel has built MDS into a trusted partner for global brands such as Visit Qatar, Etihad Airways, Marriott International, Universal Resorts, and Michelin, helping them engage travelers across China, Japan, and South Korea. He is also the Co-founder of Mimosa Productions, a Singapore- and Los Angeles-based film studio that collaborates with international celebrities, athletes, and musicians on creative storytelling projects.
With over 15 years of experience in brand and marketing strategy across Asia, Daniel is known for transforming how hospitality and tourism brands connect with East Asian travelers. Before founding MDS, he led brand strategy for LVMH in Mainland China.
At BRIDGE Summit, Daniel will share practical strategies on how brands can earn trust with Asian travelers, and create cultural relevance that drives real business growth.
Marketing is being reshaped by cultural fragmentations, platform disruptions, and global audience fluidity, demanding brands move with increase clarity and ambition. In this conversation, three leaders unpack the systems and creative rigor required to establish resonance across markets and generations. Together, they reveal the frameworks that turn storytelling into influence, and influence into enduring commercial value.
Senior Managing Partner, Virtu Global Advisors
CEO, EbonyLife Group
Senior Reporter, CNN Business Arabic
Content Creator, Gohar's Guide
Deputy Editor-in-Chief, RT, Head, RT Arabic TV Channel
“One BRIDGE to unite them all. BRIDGE Summit looks to become the largest cross-sector media event in the world.”
“A gateway for knowledge exchange.”
“A summit to BRIDGE the gaps in the global media ecosystem.”
“We are proud to take part in the inaugural edition of BRIDGE Summit.”
“Un pont pour tous les réunir.”
