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- Marketing Panel 8 December 1:00 - 1:30PM
The Economics of Attention
Attention is scarce, and expensive. Where does it flow, how is it priced, and who captures the surplus? A session focused on mapping today’s attention market, new measurement standards, and what debut platforms must do to earn, hold, and monetize time
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- Picture Panel 9 December 3:05 - 3:35PM
Cinema From Prompt to Premiere
Gen-AI is on track to empower anyone to become a video storyteller and producer of high-quality content using only words. Higgsfield AI CEO Alex Mashrabov joins leading MENA music Creator Peter Hollens, and Film Director Uzi Merchant, to explore how generative tools are elevating storytelling instead of flooding feeds with noise. Together they look ahead to 2026 and beyond, predicting a future where creators use AI to craft deeply personal stories that connect across cultures and platforms
Central StageSpeakers
- Media Workshop 9 December 10:30 - 11:10AM
Mastering the art of leading a conversation
Master the art of storytelling to craft memorable messages that resonate with audiences and reinforce brand identity. Trainer: Lenah Hasaballah, CNN Business Arabic
IMI Academy - Technology Panel 8 December 12:00 - 12:25PM
Media, Intelligence and the New Diplomacy
As global dynamics grow more complex and narratives become as powerful as tools, diplomacy is being redefined. Artificial intelligence is now assisting peace negotiations, predicting flashpoints, and shaping strategy. Meanwhile, state-backed and decentralized media has become a frontline tool of influence, used to sway opinion, shape systemic reform, or build alliances. How can nations secure prosperity and stability in a fractured world where technology increasingly plays a mediation role in global affairs? This session explores the intersection of AI, media, and foreign policy, asking what a credible, cooperative future looks like when trust, truth, and technology collide.
Forum StageSpeakers
Moderator
- Marketing Workshop 9 December 2:30 - 3:00PM
High value consumer
Measuring success and driving ROI on LinkedIn
LinkedIn - Marketing Panel 9 December 9:30 - 9:55AM
Culture as the Bridge of Understanding
In an age defined by fragmentation, culture remains the thread that connects humanity. Through music, film, design, and storytelling, it shapes how we see ourselves, and one another. This session explores how cultural understanding has become a strategic asset for nations, brands, and creators alike, fostering empathy where politics and economics fall short. As the world grows more divided, how can we harness culture not just to entertain, but to unify?
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