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- Picture Fireside 10 December 12:10 - 12:25PM
Yango Play's Blueprint for Working with Talents
Yango Play is redefining the entertainment experience in the region, blending content, creators, and technology under one platform. In this session, Yango Play shares how brands, studios, and creators can collaborate effectively with the platform. From understanding Yango Play’s creative direction and content strategies to identifying what makes a perfect partnership, this talk offers a behind-the-scenes look at how to pitch, position, and succeed with one of the region’s most dynamic media ecosystems.
Central Stage - Picture Panel 8 December 1:15 - 1:45PM
Global Blockbusters, Local Roots
As audiences converge and tastes diversify, global hits depend on authenticity as much as scale. This conversation examines how actors and producers navigate casting, finance, and distribution across continents, and how to shape stories that honor cultural nuance while appealing to worldwide audiences.
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- Media Speech 10 December 11:35 - 11:50AM
The UAE Content Story
How the role of influencers and content creators has shifted from a purely entertainment or media function to a guiding, awareness-shaping role and what impact this transformation has on societies, youth, and social cohesion.
Forum Stage - Marketing Panel 9 December 1:45 - 2:15PM
Designing Brands for a Global, Always-On Audience
Marketing is being reshaped by cultural fragmentations, platform disruptions, and global audience fluidity, demanding brands move with increase clarity and ambition. In this conversation, three leaders unpack the systems and creative rigor required to establish resonance across markets and generations. Together, they reveal the frameworks that turn storytelling into influence, and influence into enduring commercial value.
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- Creator Economy Fireside 8 December 1:00 - 1:15PM
How One Question Led to a Multi-Million Dollar Personal Brand Empire
Daniel Mac went from a $50k finance job to earning seven figures a year armed with nothing more than an iPhone and the same question he asks supercar owners on Rodeo Drive: “What do you do for a living?” In this session, Daniel breaks down the exact turning point that made him quit corporate America, how he monetized millions of views without ever feeling salesy, the brand-deal framework that now pays him for posting on social media, why he launched a podcast to convert viral viewers into lifelong fans, and the quiet strategies he’s using to make sure the “Daniel Mac” brand outlives TikTok and other social media. If you have ever wondered how to turn pure curiosity and a repeatable hook into a real business, this is the blueprint.
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- Picture Panel 9 December 2:15 - 2:40PM
Cinema That Sees You
The next evolution of cinema won’t just be watched; it will watch us. As AI, sensors, and emotional data enter storytelling, films can now react to our expressions, attention, and feelings in real time. This session explores how directors become designers of living stories that adapt to each viewer, blurring the line between creator, audience, and machine consciousness.
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