More related content on the BRIDGE
- Media Speech 9 December 3:35 - 3:45PM
Silly Putty, Serious Constraints
Limitations spark breakthrough ideas. In the search for rubber, Silly Putty, a favorite children’s toy, was accidentally created—an unexpected result born from strict constraints. This talk uses that story as a lens for understanding how boundaries sharpen thinking, accelerate clarity, and lead to more resonant storytelling. You’ll learn practical ways to turn constraints into creative fuel and elevate the ideas you bring into the world.
Central StageSpeakers
- Creator Economy Fireside 8 December 5:00 - 5:15PM
Viral Economics
Money moves fast, but information moves faster. In an age where creators explain markets before economists do, stories about inflation, jobs, or crypto can go viral overnight and influence real behavior. This session explores how content creators are reshaping the way people understand, react to, and participate in the global economy, where one viral video can shift perception, influence policy, and redefine trust in institutions.
Explore by Instagram - Marketing Fireside 9 December 3:45 - 4:05PM
The Future of Storytelling at Scale
A mainstage fireside chat with Grigory Lavrov, VP of Marketing, Local Brands & Franchise Management for CEE & MENAT at Warner Bros. Discovery. This conversation explores how global entertainment giants localize storytelling to connect with diverse audiences. It dives into the intersection of creativity, data, and culture revealing how brands sustain iconic IPs while building authentic local voices that shape the next era of global entertainment.
Central StageSpeakers
- Marketing Presentation 9 December 12:20 - 12:45PM
e.l.f. 1: Formula for the Fearless
Join Kory Marchisotto for a fast-paced journey behind e.l.f. Beauty’s billion-dollar rise and unstoppable momentum. Fearless meets heartful at full speed. Discover how e.l.f.’s thoughtful, culture-driven approach — where bold disruption meets kind-hearted purpose — has powered 27 consecutive quarters of growth, fueled deep community connection, and proven that purpose-led, results-driven courage is the ultimate formula for building brands that move at the speed of culture.
Forum Stage - Technology Panel 8 December 2:15 - 2:30PM
The Invisible Rules of the Internet
Social media platforms shape public discourse through curation and moderation. During COVID-19, content moderation, inclusive of removals and downranking, raised concerns about silencing marginalized voices. A 2020 Anti-Defamation League survey found that 36% of U.S. adults faced online harassment, with 20% of those cases linked to political views, underscoring the difficulty of managing polarizing content. As algorithms dictate what’s seen or suppressed, how can we build digital spaces that protect expression and integrity?
Forum StageSpeakers
- Media Fireside 10 December 2:20 - 2:35PM
A Satirist's Survival Playbook
For comedians like Ahmed Albasheer, laughter has never been just entertainment. It’s been an act of defiance. From surviving assassination attempts to building one of the Arab world’s most influential political satire shows, Albasheer has turned humor into resistance, reflection, and reform. In this intimate conversation, he unpacks the price of speaking truth through comedy, how satire can still thrive under censorship and conflict, and what the next generation of storytellers can learn about courage in an age where jokes can shake regimes.
Forum Stage
