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- Marketing Presentation 9 December 11:10 - 11:20AM
Creating a Magnetic Brand
After shaping Duolingo’s global voice and redefining how brands connect with audiences, Zaria Parvez now brings her storytelling approach to DoorDash, applying lessons from one success story to a new frontier. In this 10-minute talk, she shares insights on the media and communication trends to expect for 2026, what it means to start over after success, and how creativity, adaptability, and team cultures sustain brand growth when the old playbook no longer applies.
Academy Stage - Marketing Panel 9 December 1:05 - 1:25PM
Talent, Equity & Interactive Media
As media becomes more interactive and data-driven, the definition of “talent” is expanding beyond traditional entertainment. From creators to AI personalities, investors and agencies are rethinking how equity, ownership, and participation are shared across digital ecosystems. This session brings together voices from talent representation, technology, and capital to explore how new tools, from analytics to immersive platforms, are transforming how talent is discovered, valued, and monetized in the next generation of interactive media.
Central Stage - Media Workshop 10 December 10:30 - 11:10AM
How Your Voice Tells the Story
In podcasting, your voice is more than just a medium; it's the heartbeat of your narrative. This session delves into the art of vocal storytelling, exploring how tone, pacing, and emotion can transform a simple tale into an immersive experience. Learn techniques to captivate your audience, evoke emotions, and create a lasting impact through the power of your voice. Trainer: Enas Refaei, The National
IMI Academy - Creator Economy Fireside 10 December 11:05 - 11:35AM
The New Global Aesthetic
The next big ideas in visual culture aren’t coming from Hollywood or Paris—they’re emerging from Nairobi, Beirut, Mumbai, and Medellín. In this session, creators and image-makers from across the world explore how local perspectives are transforming global storytelling. From the languages of TikTok and street photography to the craft of short documentaries, they unpack how authenticity, access, and identity are reshaping what the world sees—and believes.
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- Picture Fireside 8 December 5:45 - 6:00PM
Stories That Cross Borders
Cinema has the power to travel, and few storytellers do it with more conviction than Mohamed Diab. In this session, he explores how Arab filmmakers can create stories that are both deeply local and universally human. From Cairo to Hollywood, Diab shares his creative philosophy on crafting films that challenge perception, carry cultural weight, and speak a language that transcends borders.
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- Media Panel 9 December 3:15 - 3:40PM
Mobilising Capital for a Future Media Ecosystem
As the world’s information systems fragment and distrust rises, media is no longer just entertainment – it is strategic future infrastructure. Capital is shifting to hubs that combine innovation, regulatory clarity, talent mobility, and global cultural exchange. Dubai, Singapore, and Latin America are no longer “emerging” – they are designing the systems that will govern the future of content, trust, and participation. This panel examines how forward-looking governments and investors can partner to unlock next-gen media ecosystems powered by AI, immersive storytelling, and cross-border creative talent – ensuring media remains competitive, inclusive, and resilient.
Forum StageSpeakers