More related content on the BRIDGE
- Technology Fireside 9 December 10:50 - 11:00AM
The Next Chapter of Connection
As technology redefines how we see, share, and connect, what comes next for human interaction? Join Hussein Freijeh for a conversation on the evolution of social platforms and the role of augmented reality in reconnecting us to our surroundings, our communities, and ourselves.
Forum Stage - Media Fireside 9 December 11:30 - 11:45AM
Living in the Spotlight: Privacy, Risk and Resilience in the Age of Fake News
In an always-on world, influence comes with a hidden tax: exposure, distortion, and sometimes, destruction. From viral rumors to deepfakes, from intrusive paparazzi to weaponized social media campaigns, today any leader, creator, or entrepreneur can find their private life turned into public spectacle in a matter of hours. In this conversation, Cecilia and Richard Attias share, together on stage, how decades at the intersection of media, politics, and business have shaped their understanding of risk, reputation, and psychological resilience. They will discuss how to set boundaries, protect your family, educate your children, respond to attacks without amplifying them, and build a “circle of trust” in an era where trust is fragile. This session is a candid masterclass on how to manage privacy and protect your dignity in the age of fake news—while continuing to lead, to create, and to speak out.
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- Media Workshop 9 December 1:25 - 2:05PM
Data-Driven Content: Analytics for Media Professionals
Explore how to utilize analytics to inform content creation and strategy, ensuring alignment with audience preferences and trends. Trainer: Eman Khattab, Sky News Arabia
IMI Academy - Picture Fireside 10 December 12:10 - 12:25PM
Yango Play's Blueprint for Working with Talents
Yango Play is redefining the entertainment experience in the region, blending content, creators, and technology under one platform. In this session, Yango Play shares how brands, studios, and creators can collaborate effectively with the platform. From understanding Yango Play’s creative direction and content strategies to identifying what makes a perfect partnership, this talk offers a behind-the-scenes look at how to pitch, position, and succeed with one of the region’s most dynamic media ecosystems.
Central Stage - Marketing Workshop 9 December 4:45 - 5:45PM
Reimagining Storytelling Through Video.
Video is one of the most powerful ways to capture attention and communicate ideas. In this session, we’ll explore what makes great video storytelling, and how new tools in Canva are helping teams bring ideas to life more easily and effectively. You’ll walk away with practical ways to craft videos that engage audiences, spark emotion, and drive real impact.
Workshop Room 1 - Technology Fireside 10 December 2:55 - 3:10PM
Building with Heartware, Not Just Hardware and Software
As technology races ahead, reshaping economies, borders, and attention itself, what’s often missing is the “heartware”: the human capacity for purpose, dignity, and trust. This session calls for a recalibration. It explores how media, AI, and new financial models intersect and can be used to build more humane architectures for the future. From media ecosystems shaping perception in war zones to digital identity frameworks that can re-establish economic agency, we ask: Are our current models of progress neglecting the soul of society? What does it take to realign our innovation engines with collective wellbeing?
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