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The Craft of Connection
In an era where audiences are fragmented across cultures, platforms, and identities, artists hold a unique power: the ability to create work that resonates beyond borders. From adapting tone and humor to understanding cultural nuance, creators today must do the homework required to reach new communities in meaningful ways. This session explores how musicians, filmmakers, and visual storytellers craft work that travels, bridging differences, sparking empathy, and fostering unity, while navigating the realities of global audiences and rapidly shifting creative ecosystems.
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- Marketing Workshop 8 December 10:30 - 11:00AM
LinkedIn - Where marketing means business
Unlocking growth on LinkedIn the B2B marketing landscape
LinkedIn - Marketing Speech 10 December 1:15 - 1:45PM
One Million Dollars in Sales... Zero Ads
Attention is a new currency, and everyone is fighting for it. The challenge isn’t just selling a product anymore; it is earning a moment. In this masterclass, Salah Abo El Magd dives into the mindset and methods behind capturing attention in a world that scrolls at the speed of thought. He explores how emotion drives decisions, how stories move faster than ads, and how brands can better think about creating meaning at breakneck speed. This is selling redefined for a generation that no longer buys what it’s told, it buys what it feels.
Central Stage - Marketing Panel 9 December 5:15 - 5:45PM
Building Brands People Believe In
What turns a campaign into culture, and a movement into revenue? Three leaders join in unpacking how brand storytelling, futures research, and bold creative build real equity, shaping behavior, not just awareness. From airlines to beauty to music/tech crossovers, together we will decode playbooks that travel across markets, algorithms, and generations.
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- Marketing Panel 10 December 10:50 - 11:20AM
A Playbook for Persuasive Media
This session breaks down the essential mechanics of persuasive media today, from message design and audience targeting to verification, accountability, and the technology used. Audience members leave with a clear, practical framework for shaping stories that move people, inform public life, and reinforce trust in an increasingly fragmented information environment.
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- Music Panel 9 December 11:15 - 11:35AM
Brothers in Rhythm
Music, street art, and social media now move to the same rhythm. In this session, Raphaël and Aurélien Froissart explore how sound and digital culture have reshaped the identity of modern street art. From viral murals to collaborative digital experiences, they reveal how artists are using rhythm, visuals, and platforms to turn city walls into global stages.
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