More related content on the BRIDGE
- Media Workshop 9 December 3:10 - 3:50PM
Media Appearance: Pitching & On-Camera Presence
Refine your skills in pitching and presenting confidently on camera to enhance media appearances. Trainer: Micheline Jawich, Sky News Arabia
IMI Academy - Creator Economy Panel 9 December 3:35 - 3:55PM
The Rise of Intelligent Virality
Two creators redefining entertainment share how knowledge became content and content became movement. This session unpacks the storytelling, structure, and emotion behind making art, science, and history accessible and viral, without losing integrity or substance.
Explore by InstagramSpeakers
Moderator
- Picture Panel 9 December 12:00 - 12:20PM
Presence Is the Actor’s Invisible Chemistry
Presence is the actor’s invisible chemistry, the fusion of emotion, awareness, and truth that makes fiction feel real. In this conversation, we explore how stillness, conviction, and empathy can dissolve performance into presence, transforming the craft of acting into a quiet form of alchemy.
Forum StageModerator
- Technology Presentation 8 December 2:30 - 2:40PM
The AI Avatar Era with HeyGen
For knowledge-based creators, brands, and media leaders, presence has never mattered more or been harder to scale. In this session, Wayne Liang, Co-Founder of HeyGen, reveals how AI avatars are helping storytellers and public figures expand their reach across languages, platforms, and audiences. From on-camera creators localizing content overnight to news anchors and brand ambassadors multiplying their impact globally, HeyGen is redefining what it means to show up in the media age.
Forum Stage - Picture Panel 8 December 1:30 - 2:00PM
An Era of Reinvention for On-Demand
Streaming platforms face a reckoning with plateauing subscriber growth slows and content costs climb, studios and OTT services are rewriting their playbooks, prioritizing profitability, partnership, and purposeful programming over scale at all costs. This conversation examines how on-demand models are evolving in the MENA region and beyond, from the economics of live sports and premium storytelling to localization, data-driven distribution, and hybrid monetization. Together, they explore what it will take to sustain relevance in an era where every viewer—and every minute—matters.
Central Stage - Media Fireside 10 December 11:50AM - 12:05PM
How Stories are a Force of Change
This session bridges economics, geopolitics, and the mechanics of narrative in examining how storytelling shapes markets, public trust, and social behavior. Drawing on George Soros’s reflexivity and Robert Shiller’s narrative economics, we explore how viral beliefs influence everything from capital flows to voting patterns. In a world shaped more by tropes and emotions, not just data, how can a full-spectrum of leaders, from those in government to entrepreneurs, recognize, harness, and respond to stories that fuel action?
Forum StageSpeakers
