More related content on the BRIDGE
- Marketing Presentation 9 December 12:20 - 12:45PM
e.l.f. 1: Formula for the Fearless
Join Kory Marchisotto for a fast-paced journey behind e.l.f. Beauty’s billion-dollar rise and unstoppable momentum. Fearless meets heartful at full speed. Discover how e.l.f.’s thoughtful, culture-driven approach — where bold disruption meets kind-hearted purpose — has powered 27 consecutive quarters of growth, fueled deep community connection, and proven that purpose-led, results-driven courage is the ultimate formula for building brands that move at the speed of culture.
Forum Stage - Marketing Fireside 9 December 4:05 - 4:25PM
LinkedIn Leadership: Why Every Company is a Media Company
Leaders are now among the most influential communication channels a company has. From CEOs building trusted followings to brands standing up editorial-style content teams, executive presence is shaping reputation, reach, and revenue. With insights from LinkedIn’s Katie Carroll and e.l.f. Beauty’s Kory Marchisotto, this session explores how leaders can show up with clarity, consistency, and personality in a world where every organization operates like a media company.
Central Stage - Creator Economy Panel 9 December 12:00 - 12:15PM
Breaking Down the Creator Monetization Stack
The creator economy is set to exceed $500 billion by 2027, driven by over 50 million individuals building businesses on platforms like TikTok, YouTube, and Patreon, according to Goldman Sachs. While brand deals remain dominant, creators are increasingly monetizing through subscriptions, affiliate marketing, merchandise, and direct-to-fan models. The UAE is at the forefront of this shift, with initiatives like the New Media Academy, 1 Billion Followers Summit, and regulatory exemptions contributing AED 2.5 billion to GDP in 2024. As monetization channels multiply and governments invest in creator-friendly infrastructures and supports, how can creators further grow revenue stacks to reflect their values, engage their communities, and support long-term growth?
Academy StageModerator
- Technology Presentation 10 December 10:25 - 10:40AM
When Machines Learn to Tell Stories: Welcome to the Age of Mind²
Are we ever truly forced to choose between human and machine? Prabhu Narasimhan introduces Mind², a philosophy where human imagination and emotion lead and machine intelligence executes and amplifies. Discover how one idea can become many expressions across languages, contexts, cultures, and platforms - while keeping meaning authentically human. This is the future of storytelling and the future of enterprise communication: more intelligent, more scalable, and ultimately more human. Welcome to the Age of Mind².
Forum StageSpeakers
- Technology Workshop 10 December 3:30 - 4:10PM
Creativity with Grok in X
A look in to Grok’s origins, how it operates within X, its real-time connection to what’s happening and practical ways to transform conversations into actionable insights.
X - Gaming Panel 9 December 1:25 - 1:45PM
Founders’ Playbook to Studio Survival and Growth
The gaming industry is navigating a reset as layoffs and studio closures continue, yet Kim Nordström, CEO of PLAYERUNKNOWN Productions and the author of UP DOWN UP and Robbie Daymond, famous voice actor (Sailor Moon, Critical Role), turned video game entrepreneur as CEO of Sassy Chap Games, are building new ventures anyway. In this conversation, they share what it takes to create enduring studios amid uncertainty, how to create buzz, attract talent and funding, and why tough times can be the best moment to start again.
Central Stage
