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- Media Panel 9 December 11:55AM - 12:15PM
The New Geography of Storytelling
Global storytelling remains shaped by a few legacy power centers even as most of the world’s people, and much of its innovation, live outside them. Across the Africa, Asia, Latin America, and the Middle East, creators are producing stories that challenge stereotypes, reveal overlooked progress, and reflect realities often missed by Western-centric media. This session looks at how these storytellers are democratizing the global narrative, and how traditional and new media hubs alike can orient for inclusivity and context-driven storytelling ecosystem.
Impact StageModerator
- Marketing Workshop 9 December 2:20 - 3:00PM
AI for content creation: Creativity Meets Automation
Learn how to harness AI tools to generate innovative promotional content that captures audience attention and drives engagement. Trainer: Varouj Joulfayan, IMI
IMI Academy - Media Fireside 10 December 10:00 - 10:30AM
Advancing Human Possibility in the Agentic AI Era
Exploring the Agentic AI Era, where AI reasons, adapts, and collaborates with humans to transform media and business. This fireside examines how AI amplifies human empathy, creativity, and storytelling while safeguarding authenticity, equity, and trust.
Central Stage - Creator Economy Panel 8 December 3:40 - 4:10PM
Blueprints for Belonging and Resonance
Stories live beyond the screen, they take shape in the environments where they are made, encountered, and felt. From intimate, character-driven sketches to raw, on-the-ground journeys and cross-regional media, the spaces around storytelling influence how people find meaning and belonging. This conversation explores how creative contexts, from digital platforms to real-world settings, create resonance, and how craft and distribution can turn storytelling into a shared space where people feel seen and connected across cultures.
Central StageSpeakers
- Picture Fireside 10 December 12:10 - 12:25PM
Yango Play's Blueprint for Working with Talents
Yango Play is redefining the entertainment experience in the region, blending content, creators, and technology under one platform. In this session, Yango Play shares how brands, studios, and creators can collaborate effectively with the platform. From understanding Yango Play’s creative direction and content strategies to identifying what makes a perfect partnership, this talk offers a behind-the-scenes look at how to pitch, position, and succeed with one of the region’s most dynamic media ecosystems.
Central Stage - Gaming Fireside 8 December 5:30 - 5:45PM
From Melodies to Multiplayers
As Imagine Dragons’ longtime manager, Mac Reynolds has helped build one of the world’s most successful music brands. Now, he and his brother Dan Reynolds, the band’s frontman, are channeling that same creative and business savvy into gaming with Night Street Games and recently launched the beta of Last Flag, a multiplayer game. In this chat, Mac shares how he made the leap into interactive IP and explores where the worlds of music and gaming intersect, overlap, and diverge.
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