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Speaker
Imad Mesdoua
Director, Government Affairs, Middle East and Africa, Spotify
Imad Mesdoua leads Government Affairs for Spotify in the Middle East and Africa, shaping policies that support innovation, cultural growth, and the development of the region’s creative industries.
He previously held senior roles at Siemens and spent more than a decade in consulting, advising governments and corporations on policy, telecommunications, and market entry strategies. His commentary has been featured by the BBC, Reuters, and the Financial Times, and he has provided expert testimony to UK parliamentary committees. Imad holds an MSc in International Public Policy from University College London.
At BRIDGE Summit, Imad will discuss the intersection of culture, policy, and the creator economy, and how the region can strengthen its creative ecosystem.
UAE
Music
Tech
Imad Mesdouaat BRIDGE
- Music Fireside 8 December 3:10 - 3:25PM
The Universal Language Connecting a Divided World
At a time when words divide and algorithms amplify differences, music remains one of the world’s last true bridges, uniting billions through shared rhythms and emotion. This session’s focus is on music’s enduring role as a global connector, exploring how sound becomes story, how emotion becomes economy, and how artists become ambassadors of something greater than entertainment. Audience members learn how data, digital platforms, and live experiences can bring us closer rather than further apart. Music may be an industry, but it is also a common language. It’s one that still has the power to rebuild trust, empathy, and belonging in a fractured age.
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What They Say About BRIDGE
“One BRIDGE to unite them all. BRIDGE Summit looks to become the largest cross-sector media event in the world.”
“A gateway for knowledge exchange.”
“A summit to BRIDGE the gaps in the global media ecosystem.”
“We are proud to take part in the inaugural edition of BRIDGE Summit.”
“Un pont pour tous les réunir.”
