More related content on the BRIDGE
- Media Fireside 10 December 10:30 - 11:00AM
New Formats for New Voices
As influence moves from traditional media gatekeepers to millions of independent creators, a defining question emerges: who gets to shape narratives, and on what terms? This session explores how emerging formats, from hyper-short video to participatory storytelling and community-rooted audio, are redistributing visibility, expanding representation, and reshaping how audiences connect with the world.
Central Stage - Picture Panel 9 December 3:05 - 3:35PM
Cinema From Prompt to Premiere
Gen-AI is on track to empower anyone to become a video storyteller and producer of high-quality content using only words. Higgsfield AI CEO Alex Mashrabov joins leading MENA music Creator Peter Hollens, and Film Director Uzi Merchant, to explore how generative tools are elevating storytelling instead of flooding feeds with noise. Together they look ahead to 2026 and beyond, predicting a future where creators use AI to craft deeply personal stories that connect across cultures and platforms
Central StageSpeakers
- Music Presentation 10 December 11:35 - 11:50AM
Programming Music for the Creator Economy
Music is fast becoming the programmable layer of the creator economy, shaping culture, commerce, and community all at once. Tobias Hoss, SVP Operations at Lunar X, reveals how a lean team of three built one of the fastest-growing music divisions in the industry, generating over 100 million monthly streams. Through AI-driven curation, data-led discovery, and partnerships spanning Warner Chappell to global creator IP, Lunar X turns music into an engine for storytelling and scalable influence.
Explore by Instagram - Creator Economy Workshop 8 December 2:00 - 2:40PM
X 101
All you need to know about your presence on X.
X - Gaming Panel 9 December 1:25 - 1:45PM
Founders’ Playbook to Studio Survival and Growth
The gaming industry is navigating a reset as layoffs and studio closures continue, yet Kim Nordström, CEO of PLAYERUNKNOWN Productions and the author of UP DOWN UP and Robbie Daymond, famous voice actor (Sailor Moon, Critical Role), turned video game entrepreneur as CEO of Sassy Chap Games, are building new ventures anyway. In this conversation, they share what it takes to create enduring studios amid uncertainty, how to create buzz, attract talent and funding, and why tough times can be the best moment to start again.
Central Stage - Marketing Workshop 9 December 2:20 - 3:00PM
AI for content creation: Creativity Meets Automation
Learn how to harness AI tools to generate innovative promotional content that captures audience attention and drives engagement. Trainer: Varouj Joulfayan, IMI
IMI Academy