More related content on the BRIDGE
- Marketing Panel 9 December 1:45 - 2:15PM
Designing Brands for a Global, Always-On Audience
Marketing is being reshaped by cultural fragmentations, platform disruptions, and global audience fluidity, demanding brands move with increase clarity and ambition. In this conversation, three leaders unpack the systems and creative rigor required to establish resonance across markets and generations. Together, they reveal the frameworks that turn storytelling into influence, and influence into enduring commercial value.
Central StageSpeakers
- Media Speech 10 December 4:05 - 4:15PM
Decades of Lessons for Tomorrow’s Media Leaders
Today, stories spread so fast they can quickly change markets, politics, and public opinion before the truth even comes out. That means real leadership is not just about having a big title; rather, it is about staying steady when things get messy and everyone is watching. Anthony Scaramucci has been in the middle of such high-pressure moments in finance and crypto, the White House, and media. He’s seen how quickly a reputation can fall and be rebuilt. For young people who want to lead in a fast-moving world, his experiences offer clear lessons about staying resilient, learning from mistakes, and understanding how powerful stories can be.
Forum Stage - Technology Presentation 8 December 4:40 - 4:50PM
AI and New Technologies: Redefining the Future of Media
Forum StageSpeakers
- Picture Panel 9 December 12:00 - 12:20PM
Presence Is the Actor’s Invisible Chemistry
Presence is the actor’s invisible chemistry, the fusion of emotion, awareness, and truth that makes fiction feel real. In this conversation, we explore how stillness, conviction, and empathy can dissolve performance into presence, transforming the craft of acting into a quiet form of alchemy.
Forum StageModerator
- Marketing Fireside 9 December 3:45 - 4:05PM
The Future of Storytelling at Scale
A mainstage fireside chat with Grigory Lavrov, VP of Marketing, Local Brands & Franchise Management for CEE & MENAT at Warner Bros. Discovery. This conversation explores how global entertainment giants localize storytelling to connect with diverse audiences. It dives into the intersection of creativity, data, and culture revealing how brands sustain iconic IPs while building authentic local voices that shape the next era of global entertainment.
Central StageSpeakers
- Technology Presentation 8 December 2:00 - 2:15PM
Superintelligence: The Next Frontier of Human Connection
The keynote explores how technology is reshaping the way we live, work and do business. It shows how AI, creators, messaging and wearables are coming together to drive innovation, efficiency and deeper human connection.
Forum Stage
