More related content on the BRIDGE
- Creator Economy Workshop 9 December 11:25AM - 12:05PM
You are the idea, AI is the team
Learn the fundamentals of creating engaging video content tailored for social media platforms to boost visibility and interaction. Trainer: Abanoub Imad, Sky News Arabia
IMI Academy - Marketing Workshop 8 December 11:30AM - 12:00PM
LinkedIn - Where marketing means business - Government edition
Unlocking growth on LinkedIn the G2B marketing landscape
LinkedIn - Media Panel 8 December 2:55 - 3:20PM
Money Talks: The Power Sources of Modern Media
Media today is powered by a complex mix of hedge funds, billionaires, global conglomerates, and platform-era kingmakers. Each is shaping not only what gets made, but what gets seen. From entertainment mergers to private-equity rollups of local outlets, the incentives behind media ownership increasingly influence creative choices, cultural priorities, and public trust. As financial influence deepens and independence is tested, this session asks: what funding models and accountability mechanisms can keep our modern media, across news, entertainment, and creator platforms, serving audiences and culture, not just its proprietors?
Forum StageSpeakers
- Media Presentation 9 December 5:10 - 5:20PM
Misinformation—The Nightmare and the Opportunity
It's November 4, 2028, two days before the US presidential election, and news of a major scandal has broken about one of the candidates. Is it true or fake? I'll present a futuristic scenario in which journalistic organizations and misinformation purveyors battle each other and the clock using all the tools of generative and agentic AI, and show how the journalists can win—as long as the media industry and content platforms invest in the right tools.
Forum StageSpeakers
- Media Fireside 8 December 11:20 - 11:35AM
The Comfort Crisis in Media
Once defined by bold bets on new ideas and voices, media today has grown cautious amid consolidation, short-term metrics, and technological disruption. In this discussion, we ask how the industry can rediscover its edge, reinvigorate risk-taking, experimentation, and creative ambition. As leaders navigate shifting funding models, technological disruption, and the rise of independent creators and citizen journalists, this discussion explores what it takes to build companies, and cultures, that lead rather than follow in media.
Forum Stage - Gaming Meetup 10 December 10:30 - 11:30AM
Private Kings League x 8Flamez Meetup
Connect with Gerard Piqué, AboFlah, and the 8Flamez team in an exclusive Kings League meetup highlighting their creator-led approach to sports and entertainment. The session brings together creators, industry stakeholders, and partners for open conversation, behind-the-scenes insights, and focused networking.
Impact Stage