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- Media Workshop 9 December 1:30 - 2:00PM
LinkedIn for Journalists
LinkedIn for Journalists (LIFJ) helps journalists use LinkedIn to their advantage. Our program provides access to training sessions, LinkedIn experts, and tools like LinkedIn Premium Business.
LinkedIn - Media Workshop 10 December 11:25AM - 12:05PM
The Future of News: Social Media Journalism
The workshop explores how social media is reshaping journalism, changing how news is reported, shared, and consumed. It examines the challenges of accuracy, credibility, and speed in the digital era while offering strategies to engage audiences and tell impactful stories across social platforms. Trainer: Fatima Mahmoud, The National
IMI Academy - Technology Panel 9 December 2:15 - 2:45PM
The AI Rewrite of the Content Economy
Artificial intelligence is transforming how content is created, distributed, and consumed, upending traditional hierarchies across publishing, platforms, and advertising. As algorithms reshape what billions see, the very economics of attention are being rewritten. This session explores how AI is redefining the relationship between creators, distributors, and audiences: from personalization and automation to integrity and transparency. What does a sustainable, human-centered content economy look like when machines increasingly decide what’s shown, shared, and valued?
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- Marketing Panel 10 December 11:50AM - 12:10PM
Making Education Content Go Viral
What does it take to make people care about gravity, microbes, or calculus? The answer is storytelling that makes learning entertaining. This session explores how education can stop the scroll. From turning data into narrative to using humor as a teaching tool, they share the creative strategies behind their global success and offer ideas you can use to engage and grow your audience.
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- Marketing Meetup 8 December 5:00 - 6:00PM
WhatsApp Meetup
A meetup bringing together businesses, marketers, and regional WhatsApp Solution Providers to explore how WhatsApp for Business can drive smarter communication, stronger customer relationships, and scalable growth. The session highlights key opportunities from automation to conversational commerce while offering practical insights, real use cases and open networking between brands and the teams building these solutions.
Impact Stage - Picture Presentation 9 December 1:00 - 1:15PM
AI Empowerment in Film and Television Innovation Practices
AI is transforming how film and television are created, produced, and delivered. This session explores how one of Asia’s leading streaming platforms, iQIYI, is integrating AI across content development, smart production tools, recommendation systems, and global distribution. It highlights how automation and personalization are enhancing audience engagement, improving localization for international markets, and enabling new forms of creative collaboration. Attendees will gain a practical look at how AI-driven innovation can support regional creators, scale content globally, and shape the next generation of storytelling in the MENA region and beyond.
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