More related content on the BRIDGE
- Marketing Panel 8 December 1:00 - 1:30PM
The Economics of Attention
Attention is scarce, and expensive. Where does it flow, how is it priced, and who captures the surplus? A session focused on mapping today’s attention market, new measurement standards, and what debut platforms must do to earn, hold, and monetize time
Central StageSpeakers
Moderator
- Media Panel 9 December 10:40 - 11:10AM
Rebooting Media Education for the Algorithmic Age
As AI and social media rewrite how stories are produced, verified, and shared, journalism and media education face an existential test. A UNESCO survey found that 62% of digital creators skip rigorous fact-checking, while a 2024 YouGov study showed only 27% of young adults feel confident about AI in education. How can schools, platforms, and educators close these gaps — embedding ethics, data literacy, and critical thinking into curricula designed for a world that never stops scrolling?
Academy StageSpeakers
- Marketing Speech 10 December 1:15 - 1:45PM
One Million Dollars in Sales... Zero Ads
Attention is a new currency, and everyone is fighting for it. The challenge isn’t just selling a product anymore; it is earning a moment. In this masterclass, Salah Abo El Magd dives into the mindset and methods behind capturing attention in a world that scrolls at the speed of thought. He explores how emotion drives decisions, how stories move faster than ads, and how brands can better think about creating meaning at breakneck speed. This is selling redefined for a generation that no longer buys what it’s told, it buys what it feels.
Central Stage - Creator Economy Fireside 8 December 1:00 - 1:15PM
How One Question Led to a Multi-Million Dollar Personal Brand Empire
Daniel Mac went from a $50k finance job to earning seven figures a year armed with nothing more than an iPhone and the same question he asks supercar owners on Rodeo Drive: “What do you do for a living?” In this session, Daniel breaks down the exact turning point that made him quit corporate America, how he monetized millions of views without ever feeling salesy, the brand-deal framework that now pays him for posting on social media, why he launched a podcast to convert viral viewers into lifelong fans, and the quiet strategies he’s using to make sure the “Daniel Mac” brand outlives TikTok and other social media. If you have ever wondered how to turn pure curiosity and a repeatable hook into a real business, this is the blueprint.
Explore by InstagramSpeakers
- Creator Economy Presentation 9 December 10:25 - 10:35AM
Turning Views into Value: Cracking the Code on YouTube Monetization
YouTube is one of the most democratized, yet most misunderstood, platforms in the creator economy. In this session, Donna Budica, Co-Founder and COO of TEN2 Media, shares how her company’s partnership with Google is helping artists navigate the platform’s complex monetization ecosystem and turn audience vewership into tangible value. Drawing from her cross-industry experience in music, media, and tech, Budica explores what it really takes to launch a sustainable, transparent digital career in an era where data, distribution, and authenticity build the pillars of long-term success.
Explore by Instagram - Creator Economy Workshop 9 December 12:30 - 1:10PM
Influencers & Community: The Symbiotic Relationship
Influencers serve as catalysts in community engagement, leveraging their reach and credibility to attract members and drive interaction. Communities, in turn, provide influencers with a dedicated audience eager for authentic content and connection. This session delves into how influencers and communities mutually benefit, fostering growth and engagement in the digital landscape. Trainer: Ahmed Qassem, Sky News Arabia
IMI Academy
