More related content on the BRIDGE
- Technology Panel 9 December 2:15 - 2:45PM
The AI Rewrite of the Content Economy
Artificial intelligence is transforming how content is created, distributed, and consumed, upending traditional hierarchies across publishing, platforms, and advertising. As algorithms reshape what billions see, the very economics of attention are being rewritten. This session explores how AI is redefining the relationship between creators, distributors, and audiences: from personalization and automation to integrity and transparency. What does a sustainable, human-centered content economy look like when machines increasingly decide what’s shown, shared, and valued?
Central StageSpeakers
Moderator
- Marketing Workshop 8 December 3:30 - 4:00PM
From Idea to Impact: Introducing the Canva Visual Suite
In today’s fast-moving world, turning ideas into impact requires seamless collaboration and creativity at scale. This session explores how the Canva Visual Suite helps teams plan, design, and deliver content more effectively - from first concept to final result. Discover smarter workflows and practical tools that make visual communication faster, more consistent, and more impactful than ever.
Workshop Room 1 - Media Panel 9 December 10:55 - 11:15AM
Purpose Over Production: How Independent Media Wins Hearts
How do you build trust, loyalty, and influence without the machinery of a media empire? Faisal and Munairah share the story of Sard, an experiment turned movement built by a small team fueled by passion, creativity, and love for the craft. This session reveals how values and voice can outperform budgets and algorithms in shaping the Arab media narrative.
Impact StageSpeakers
Moderator
- Marketing Presentation 8 December 2:45 - 3:00PM
Building the Bridge to the Future——How Cartea crafts Brand Story, Connects Local Commerce, and Builds User Trust.
As a leading automotive lifestyle and service platform in the region, Cartea operates across three core pillars: Media, where high-quality and multilingual content helps consumers make confident car-buying and ownership decisions; Marketplace, where we connect OEMs, dealers, and car-lifestyle businesses to create a seamless path from exposure to conversion; and Technology, where AI and data enable precise marketing solutions and actionable insights for brands. Through three industry case studies, we will demonstrate how impactful storytelling not only shapes consumer perception but also delivers measurable business outcomes, showcasing how media can truly power business growth in the automotive ecosystem.
Impact Stage - Creator Economy Workshop 9 December 11:25AM - 12:05PM
You are the idea, AI is the team
Learn the fundamentals of creating engaging video content tailored for social media platforms to boost visibility and interaction. Trainer: Abanoub Imad, Sky News Arabia
IMI Academy - Technology Presentation 8 December 2:20 - 2:30PM
Building Bridges Between Physical and Digital Worlds
As the boundaries between the physical and digital blur, realism is no longer the destination—it’s the starting point. Hao Li, CEO of Pinscreen and Associate Professor at MBZUAI, reveals how advances in generative AI, facial synthesis, and neural rendering are enabling lifelike avatars, real-time communication, and new dimensions of creative expression. From film and gaming to education and social interaction, he shows how these technologies can bridge not only worlds but also people, turning pixels into presence and transforming how we connect, collaborate, and trust in an increasingly virtual age.
Academy StageSpeakers
