More related content on the BRIDGE
- Technology Fireside 8 December 11:05 - 11:20AM
Alexis Ohanian on ‘Re-turning’ the Web
Alexis Ohanian helped launch one of the internet’s most influential communities and is now reimagining the future through his firm Seven Seven Six. In this fireside, he shares where the creator economy is heading, how AI is reshaping value and ownership, and what lessons from building Reddit still matter to media leaders today. Expect insights on the next global hubs of innovation and what trends will define 2026.
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- Picture Presentation 9 December 1:00 - 1:15PM
AI Empowerment in Film and Television Innovation Practices
AI is transforming how film and television are created, produced, and delivered. This session explores how one of Asia’s leading streaming platforms, iQIYI, is integrating AI across content development, smart production tools, recommendation systems, and global distribution. It highlights how automation and personalization are enhancing audience engagement, improving localization for international markets, and enabling new forms of creative collaboration. Attendees will gain a practical look at how AI-driven innovation can support regional creators, scale content globally, and shape the next generation of storytelling in the MENA region and beyond.
Explore by Instagram - Technology Fireside 10 December 12:55 - 1:15PM
Inside a Serial Investor's Mind
In this fast-paced conversation, Mohamed Aboulnaga (“Nagaty”) unpacks how founder instinct, AI-driven disruption, and audience reaction shape everything from startup momentum to national digital strategy. He explores what emerging markets are really signaling, and how founders and governments can read them in real time.
Central Stage - Marketing Fireside 9 December 3:45 - 4:05PM
The Future of Storytelling at Scale
A mainstage fireside chat with Grigory Lavrov, VP of Marketing, Local Brands & Franchise Management for CEE & MENAT at Warner Bros. Discovery. This conversation explores how global entertainment giants localize storytelling to connect with diverse audiences. It dives into the intersection of creativity, data, and culture revealing how brands sustain iconic IPs while building authentic local voices that shape the next era of global entertainment.
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- Technology Panel 9 December 2:15 - 2:45PM
The AI Rewrite of the Content Economy
Artificial intelligence is transforming how content is created, distributed, and consumed, upending traditional hierarchies across publishing, platforms, and advertising. As algorithms reshape what billions see, the very economics of attention are being rewritten. This session explores how AI is redefining the relationship between creators, distributors, and audiences: from personalization and automation to integrity and transparency. What does a sustainable, human-centered content economy look like when machines increasingly decide what’s shown, shared, and valued?
Central StageSpeakers
Moderator
- Media Presentation 9 December 5:10 - 5:20PM
Misinformation—The Nightmare and the Opportunity
It's November 4, 2028, two days before the US presidential election, and news of a major scandal has broken about one of the candidates. Is it true or fake? I'll present a futuristic scenario in which journalistic organizations and misinformation purveyors battle each other and the clock using all the tools of generative and agentic AI, and show how the journalists can win—as long as the media industry and content platforms invest in the right tools.
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