More related content on the BRIDGE
- Picture Panel 9 December 2:15 - 2:40PM
Cinema That Sees You
The next evolution of cinema won’t just be watched; it will watch us. As AI, sensors, and emotional data enter storytelling, films can now react to our expressions, attention, and feelings in real time. This session explores how directors become designers of living stories that adapt to each viewer, blurring the line between creator, audience, and machine consciousness.
Explore by InstagramSpeakers
Moderator
- Media Speech 10 December 11:00 - 11:10AM
Participation and Inclusion in the Media Tech Ecosystem
Today, 3.4 billion are not just offline, they’re invisible in the systems that will define our collective future. When entire communities are left out of the digital conversation, we lose more than potential customers - we lose ideas, solutions, and perspectives that could unlock the next leap in human innovation. Join Lara Dewar, CMO of the GSMA, the global mobile industry association, as she explores how expanding meaningful connectivity isn’t just a moral imperative, it’s the fastest route to unleashing new markets, new creators, and new forms of value.
Central Stage - Picture Panel 9 December 3:05 - 3:35PM
Cinema From Prompt to Premiere
Gen-AI is on track to empower anyone to become a video storyteller and producer of high-quality content using only words. Higgsfield AI CEO Alex Mashrabov joins leading MENA music Creator Peter Hollens, and Film Director Uzi Merchant, to explore how generative tools are elevating storytelling instead of flooding feeds with noise. Together they look ahead to 2026 and beyond, predicting a future where creators use AI to craft deeply personal stories that connect across cultures and platforms
Central StageSpeakers
- Technology Panel 8 December 2:00 - 2:30PM
Spatial Media in Practice
Immersive technologies like augmented reality and volumetric video change storytelling, creating new ways to inform and engage. Pew found 40%+ adults interested in immersive news formats. How can journalists and educators harness spatial media to enhance empathy and critical thinking in a fractured landscape?
Central StageSpeakers
- Marketing Workshop 9 December 2:30 - 3:00PM
High value consumer
Measuring success and driving ROI on LinkedIn
LinkedIn - Marketing Panel 8 December 1:00 - 1:30PM
The Economics of Attention
Attention is scarce, and expensive. Where does it flow, how is it priced, and who captures the surplus? A session focused on mapping today’s attention market, new measurement standards, and what debut platforms must do to earn, hold, and monetize time
Central StageSpeakers
Moderator
