More related content on the BRIDGE
- Media Panel 9 December 10:20 - 10:40AM
Safe Digital Spaces and Powering Youth’s Rise in Global Media
As young people become creators, storytellers, and digital citizens at unprecedented scale, the responsibility on media leaders and platforms grows just as quickly. This session explores how safe, trusted, and culturally grounded digital spaces can unlock youth creativity and empower the next generation to shape global media. From building future-ready ecosystems and fostering responsible innovation to developing talent pipelines that prepare young people for leadership, the conversation examines what it takes to protect youth while enabling them to thrive—and ultimately rise—as influential voices in the world’s media landscape.
Forum StageModerator
- Media Fireside 10 December 10:05 - 10:25AM
Leadership for an Open Digital Future
As digital platforms evolve into the world’s de facto public squares, leadership must evolve with them. This session explores how nations can champion openness, accountability, and access in a time when private actors shape public discourse. Reflecting on Senegal’s success in expanding connectivity and safeguarding media freedom, H.E. Macky Sall shares lessons on building a digital future rooted in inclusion, trust, and democratic resilience.
Forum StageModerator
- Picture Panel 9 December 10:05 - 10:25AM
Chaos is the New Direction
Perfection is dead. Directors and actors explore how chaos, imperfection, and unpredictability have become the new creative language of cinema and content. From raw performances to messy realism, this session dives into why disorder now connects deeper than polish.
Explore by InstagramModerator
- Marketing Panel 9 December 5:15 - 5:45PM
Building Brands People Believe In
What turns a campaign into culture, and a movement into revenue? Three leaders join in unpacking how brand storytelling, futures research, and bold creative build real equity, shaping behavior, not just awareness. From airlines to beauty to music/tech crossovers, together we will decode playbooks that travel across markets, algorithms, and generations.
Central StageSpeakers
- Technology Panel 8 December 11:35AM - 12:00PM
A Blueprint for Building Iconic Media Brands
As legacy publishers and digital platforms expand across borders, the question is no longer just how to grow, but how to belong. For global media brands, this means pairing editorial excellence with strategic innovation, turning reputation and reach into lasting relevance. From licensing and partnerships to data-driven audience insights and regional storytelling, companies are rewriting their global playbooks to balance commercial ambition with cultural authenticity. AI now sits at the center of this transformation, powering translation, personalization, and creative experimentation while reshaping how media companies connect with audiences and partners alike. This session explores how trusted brands are blending technology, storytelling, and business strategy to scale influence across markets.
Forum StageSpeakers
- Media Workshop 8 December 1:00 - 1:40PM
How to Lead with Impact: The Power of Storytelling and Secrets to Influence
Explore how leaders can use storytelling to inspire action, build trust, and influence others. Participants will discover five key storytelling techniques that help turn messages into memorable, motivating narratives that drive real impact. Trainer: Morouj Ibrahim, Sky News Arabia
IMI Academy
