More related content on the BRIDGE
- Music Workshop 9 December 11:15AM - 1:15PM
How We Design Music That Moves the World 1\2
Day 1 — How We Create Music Heard Around the World Day 1 focuses on the role of music in building the identity of global brands, films, and games. Includes case studies such as Wonder Woman and League of Legends. Features a hands-on activity to design a sonic concept for a brand.
Workshop Room 2 - Creator Economy Meetup 10 December 1:30 - 2:30PM
Content Business Meetup
A space bringing together content creators and UGC creators with brands and agencies to connect, exchange ideas, and explore collaboration and deal opportunities. The session fostered open networking, meaningful conversations, and relationship-building in support of growing the creator economy.
Impact Stage - Technology Panel 9 December 11:10 - 11:30AM
Web3 and the New Rules of Ownership
Traditional intellectual property systems have long concentrated power in the hands of intermediaries, limiting how creators control and benefit from their own work. Today, platforms like Story Protocol and DAOs are offering transparent, decentralized alternatives, enabling creators to tokenize, license, and better own content, as well as to fund, distribute, and protect their work using blockchain. As these Web3 tools gain traction, how might they permanently reshape the economics and ethics of creative ownership?
Forum Stage - Media Fireside 8 December 4:15 - 4:30PM
Stories with an Agenda
Storytelling has long helped societies navigate power, policy, and crisis, informing, connecting, and challenging. Yet today, narratives are increasingly weaponized: 62% of Americans, according to a 2020 Pew study, cite social media as a major source of false information. How can we reclaim storytelling as a force for trust, inclusion, and impact, while guarding against manipulation?
Forum StageSpeakers
- Technology Panel 8 December 2:00 - 2:30PM
Spatial Media in Practice
Immersive technologies like augmented reality and volumetric video change storytelling, creating new ways to inform and engage. Pew found 40%+ adults interested in immersive news formats. How can journalists and educators harness spatial media to enhance empathy and critical thinking in a fractured landscape?
Central StageSpeakers
- Picture Panel 10 December 9:45 - 10:05AM
Designing for Scale in a Multi-Platform World
As storytelling stretches across formats and markets, creative works must be crafted to travel. Beyond new tools and AI, the real challenge is building stories, formats, and audiences that scale across cultures. This session explores how today’s studios and creators can develop multi-format strategies that deepen relevance, expand reach, and grow global audiences.
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