More related content on the BRIDGE
- Marketing Workshop 9 December 2:20 - 3:00PM
AI for content creation: Creativity Meets Automation
Learn how to harness AI tools to generate innovative promotional content that captures audience attention and drives engagement. Trainer: Varouj Joulfayan, IMI
IMI Academy - Media Presentation 10 December 11:10 - 11:35AM
AI Won’t Wait, Neither Should You
As AI and automation transform every industry, the greatest opportunity lies not in competing with machines but in amplifying what makes us human. Gary Vaynerchuk delivers an unfiltered reflection on how empathy, self-awareness, and emotional intelligence have become the new levers of growth in an era defined by exponential change. A call to action for leaders and creators to master technology while using it to build purpose, connection, and lasting advantage.
Forum StageSpeakers
- Media Panel 10 December 2:35 - 2:55PM
Building a New Backbone for Journalism
In a fragmented information landscape where politics is both a content and commodity, the role of a journalist is being fundamentally rewritten. Veteran broadcaster Chuck Todd and award winning correspondent turned tech startup founder Jane Ferguson, reflect on how platforms, algorithms, and polarization are reshaping the craft of reporting, and what it will take for political journalism to remain credible and relevant in an era of speed, spectacle, and suspicion.
Forum Stage - Marketing Panel 9 December 1:45 - 2:15PM
Designing Brands for a Global, Always-On Audience
Marketing is being reshaped by cultural fragmentations, platform disruptions, and global audience fluidity, demanding brands move with increase clarity and ambition. In this conversation, three leaders unpack the systems and creative rigor required to establish resonance across markets and generations. Together, they reveal the frameworks that turn storytelling into influence, and influence into enduring commercial value.
Central StageSpeakers
- Picture Fireside 9 December 4:25 - 4:40PM
Achieving Outsized Returns on Entertainment & Media Investments
Two of the industry’s most influential voices, Chuck Roven and Dr. Roy Salter, come together for a rare joint dialogue on identifying E&M Industry investments possessing outsized return potential in often misunderstood or overlooked business areas including (a) investing in theatrical and streamed “Guideline Content” matching the most profitable and risk mitigated content produced and released by the world’s leading Content Creators and Major Distributors; (b) investing in brand-building social-media advertising to drive outsized Guideline Content value; (c) investing in the adaptation of large-audience-proven music IP into Guideline Content; and (d) leveraging these & other strategies in an innovative US Exhibitor-Affiliated distribution company focused on high-return high-concept and elevated-genre Guideline Content. Mr. Roven will combine his decades of producing globally successful Guideline Content with Dr. Salter’s decades of advising on thousands of successful E&M transactions to illuminate how creative judgment, disciplined production capability and clear-minded investment analyses and structuring can be combined with strategic capital, social-media ad-techniques, proven Guideline Content sources (i.e., large-audience music IP adaptation), a US Exhibitor-Affiliated theatrical feature distributor and other resources have the potential to generate extraordinary economic returns.
Forum Stage - Media Workshop 9 December 1:25 - 2:05PM
Data-Driven Content: Analytics for Media Professionals
Explore how to utilize analytics to inform content creation and strategy, ensuring alignment with audience preferences and trends. Trainer: Eman Khattab, Sky News Arabia
IMI Academy
