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- Marketing Panel 9 December 5:15 - 5:45PM
Building Brands People Believe In
What turns a campaign into culture, and a movement into revenue? Three leaders join in unpacking how brand storytelling, futures research, and bold creative build real equity, shaping behavior, not just awareness. From airlines to beauty to music/tech crossovers, together we will decode playbooks that travel across markets, algorithms, and generations.
Central StageSpeakers
- Technology Workshop 10 December 3:30 - 4:10PM
Creativity with Grok in X
A look in to Grok’s origins, how it operates within X, its real-time connection to what’s happening and practical ways to transform conversations into actionable insights.
X - Media Speech 10 December 4:05 - 4:15PM
Decades of Lessons for Tomorrow’s Media Leaders
Today, stories spread so fast they can quickly change markets, politics, and public opinion before the truth even comes out. That means real leadership is not just about having a big title; rather, it is about staying steady when things get messy and everyone is watching. Anthony Scaramucci has been in the middle of such high-pressure moments in finance and crypto, the White House, and media. He’s seen how quickly a reputation can fall and be rebuilt. For young people who want to lead in a fast-moving world, his experiences offer clear lessons about staying resilient, learning from mistakes, and understanding how powerful stories can be.
Forum Stage - Media Panel 9 December 5:30 - 5:50PM
Navigating Journalism in a Changing News Business
As digital platforms, AI, and new business models redefine the news industry, this conversation explores how media can sustain credibility, adapt to disruption, and continue shaping informed societies. Anchored in the tension between speed and depth, it examines how the profession can reinvent itself for a world where traditional gatekeepers are fading but the mission of truth-telling remains unchanged.
Forum Stage - Marketing Presentation 9 December 9:55 - 10:05AM
Gaming Beyond Reality
Gaming is evolving from a separate virtual realm into the operating system for how new generations live, learn, and create. As on-device AI and world models deepen machines’ spatial understanding, gaming becomes a persistent layer blending digital and physical worlds. This session explores how spatial computing, XR, intelligent agents, and world-building tools are reshaping interaction and identity—especially for the UAE, where major investments signal a new era of presence, participation, and programmable reality.
Explore by Instagram - Technology Presentation 9 December 11:00 - 11:10AM
Yang Lan: The Future of Art Is Felt, Not Just Seen
Technology is transforming art from something we observe into something we experience. Through AI, immersive environments, and cross-disciplinary collaborations, a new generation of creators—especially in China—is redefining how emotion, culture, and innovation intersect. In this conversation, Yang Lan, Co-Founder and Chairperson of Sun Media Group, explores how technology is reshaping creative expression and audience connection, turning art into an emotional language that transcends medium, geography, and generation.
Forum Stage
