Arab Cinema’s Interactive Future

Tuning for Virality

In a world where attention shifts in seconds, creators and brands must optimize content with the same precision and speed as performance marketers. With AI-driven tools now boosting engagement by 25% and cutting production time in half, the line between creative instinct and data science is disappearing. Leaders like Saif Jarad—who built one of the region’s most awarded performance agencies and pioneered early Google and Facebook Ads innovation—embody this shift. This session explores how creators can apply performance marketing principles, real-time insights, and AI-enhanced optimization to stay discoverable, credible, and ahead of the curve in an algorithm-driven landscape.

Advancing Human Possibility in the Agentic AI Era

Exploring the Agentic AI Era, where AI reasons, adapts, and collaborates with humans to transform media and business. This fireside examines how AI amplifies human empathy, creativity, and storytelling while safeguarding authenticity, equity, and trust.

The New Language of Work is Visual

In a world where everyone’s a storyteller, from marketers and founders to educators and finance teams, communication has shifted. In this keynote, Canva’s Head of EMEA, Duncan Clark, explores how the rise of creator culture, AI, and visual-first platforms has reshaped the way we work, collaborate, and tell stories. From TikToks to team updates, from brand storytelling to business decks, visual content powered by AI is now at the heart of how we work.

Yango Play's Blueprint for Working with Talents

Yango Play is redefining the entertainment experience in the region, blending content, creators, and technology under one platform. In this session, Yango Play shares how brands, studios, and creators can collaborate effectively with the platform. From understanding Yango Play’s creative direction and content strategies to identifying what makes a perfect partnership, this talk offers a behind-the-scenes look at how to pitch, position, and succeed with one of the region’s most dynamic media ecosystems.

Closing Remarks

Navigating Journalism in a Changing News Business

As digital platforms, AI, and new business models redefine the news industry, this conversation explores how media can sustain credibility, adapt to disruption, and continue shaping informed societies. Anchored in the tension between speed and depth, it examines how the profession can reinvent itself for a world where traditional gatekeepers are fading but the mission of truth-telling remains unchanged.