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- Technology Presentation 8 December 2:00 - 2:15PM
Superintelligence: The Next Frontier of Human Connection
The keynote explores how technology is reshaping the way we live, work and do business. It shows how AI, creators, messaging and wearables are coming together to drive innovation, efficiency and deeper human connection.
Forum Stage - Technology Presentation 10 December 10:25 - 10:40AM
When Machines Learn to Tell Stories: Welcome to the Age of Mind²
Are we ever truly forced to choose between human and machine? Prabhu Narasimhan introduces Mind², a philosophy where human imagination and emotion lead and machine intelligence executes and amplifies. Discover how one idea can become many expressions across languages, contexts, cultures, and platforms - while keeping meaning authentically human. This is the future of storytelling and the future of enterprise communication: more intelligent, more scalable, and ultimately more human. Welcome to the Age of Mind².
Forum StageSpeakers
- Marketing Panel 8 December 4:10 - 4:40PM
Tuning for Virality
In a world where attention shifts in seconds, creators and brands must optimize content with the same precision and speed as performance marketers. With AI-driven tools now boosting engagement by 25% and cutting production time in half, the line between creative instinct and data science is disappearing. Leaders like Saif Jarad—who built one of the region’s most awarded performance agencies and pioneered early Google and Facebook Ads innovation—embody this shift. This session explores how creators can apply performance marketing principles, real-time insights, and AI-enhanced optimization to stay discoverable, credible, and ahead of the curve in an algorithm-driven landscape.
Academy StageSpeakers
- Technology Panel 8 December 2:00 - 2:30PM
Spatial Media in Practice
Immersive technologies like augmented reality and volumetric video change storytelling, creating new ways to inform and engage. Pew found 40%+ adults interested in immersive news formats. How can journalists and educators harness spatial media to enhance empathy and critical thinking in a fractured landscape?
Central StageSpeakers
- Creator Economy Fireside 10 December 11:05 - 11:35AM
The New Global Aesthetic
The next big ideas in visual culture aren’t coming from Hollywood or Paris—they’re emerging from Nairobi, Beirut, Mumbai, and Medellín. In this session, creators and image-makers from across the world explore how local perspectives are transforming global storytelling. From the languages of TikTok and street photography to the craft of short documentaries, they unpack how authenticity, access, and identity are reshaping what the world sees—and believes.
Explore by InstagramModerator
- Media Panel 9 December 10:55 - 11:15AM
Purpose Over Production: How Independent Media Wins Hearts
How do you build trust, loyalty, and influence without the machinery of a media empire? Faisal and Munairah share the story of Sard, an experiment turned movement built by a small team fueled by passion, creativity, and love for the craft. This session reveals how values and voice can outperform budgets and algorithms in shaping the Arab media narrative.
Impact StageSpeakers
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