More related content on the BRIDGE
- Creator Economy Panel 9 December 11:50AM - 12:10PM
Reclaiming Focus in the Age of Infinite Scroll
In a world saturated with short-form content and interruption, students are finding it harder than ever to focus. A 2024 study by the American Psychological Association found 70% of college students struggling to concentrate on academic tasks due to short-form social media and frequent notifications. Among heavy users, sustained attention dropped by 22% compared to peers. What are the best practices and tools for restoring focus in learning environments, without losing the benefits of technology?
Explore by Instagram - Technology Panel 8 December 3:10 - 3:40PM
How AI Is Rewriting the Newsroom
With news now published in more than 50 languages in real time, AI is reshaping how media organizations operate and connect with audiences worldwide. This session explores how to expand these capabilities responsibly while navigating the risks of rapid change. It looks at data integrity, escalating operational costs, and the growing need to prepare teams to collaborate with intelligent systems, ensuring that innovation reinforces journalism’s mission rather than stretching it thin.
Central StageSpeakers
- Technology Panel 9 December 11:20 - 11:50AM
The Tools Fueling the Next Content Boom
AI tools like Runway’s Gen-4, Synthesia’s avatars, and Modular’s MAX are among the technologies fueling the next content boom, making creation faster, cheaper, and higher-quality at scale. In 2024, the generative media tools market topped $4.5 billion, signaling a major shift in how content is developed and distributed. How will this new backbone reshape creative workflows, monetization models, and investment strategies across the media ecosystem?
Central StageSpeakers
- Media Fireside 10 December 10:05 - 10:25AM
Leadership for an Open Digital Future
As digital platforms evolve into the world’s de facto public squares, leadership must evolve with them. This session explores how nations can champion openness, accountability, and access in a time when private actors shape public discourse. Reflecting on Senegal’s success in expanding connectivity and safeguarding media freedom, H.E. Macky Sall shares lessons on building a digital future rooted in inclusion, trust, and democratic resilience.
Forum StageModerator
- Picture Panel 10 December 9:45 - 10:05AM
Designing for Scale in a Multi-Platform World
As storytelling stretches across formats and markets, creative works must be crafted to travel. Beyond new tools and AI, the real challenge is building stories, formats, and audiences that scale across cultures. This session explores how today’s studios and creators can develop multi-format strategies that deepen relevance, expand reach, and grow global audiences.
Explore by InstagramSpeakers
- Marketing Workshop 8 December 3:30 - 4:00PM
From Idea to Impact: Introducing the Canva Visual Suite
In today’s fast-moving world, turning ideas into impact requires seamless collaboration and creativity at scale. This session explores how the Canva Visual Suite helps teams plan, design, and deliver content more effectively - from first concept to final result. Discover smarter workflows and practical tools that make visual communication faster, more consistent, and more impactful than ever.
Workshop Room 1
